“The certificate program was a fantastic way for me to take master’s-level classes without leaving my job or changing my work schedule. The professors and staff are top-notch and are constantly making improvements to the curriculum and the program.”
— Leslie Wilkinson, digital media professional, Atlanta, Ga.
“The backgrounds of the people coming in are so diverse. The professors do a great job in presenting the material in a universal way for everyone. The technology was updated and timely, and a lot of the [information] was new to me.”
— Marcie Barnes, business systems analyst, SAS, Cary, N.C.
"I would readily recommend the program to individuals that are interested in gaining a better understanding of the many facets of digital communication."
— Tom Clapham, marketing manager, Tenet Healthcare, Dallas, Texas.
"[The certificate] was informative and allowed me to freshen up skill sets that have not been used before. I learned a lot from the various courses and they were very relevant to my line of work. I have used what I learned to improve and build upon the skills I had already possessed. Some of the courses reaffirmed what I had already known but other courses taught me new things that I didn't think about (i.e., information trapping, using [search engine optimization] methods, better use of social media and integrating it into a communication plan)."
— Angela Brockelsby, director of communications, North Carolina State University College of Design, Raleigh, N.C.
"I decided to enroll in this program...as a way to improve my skills on the job. What I didn't anticipate were the many ways in which the coursework, fellow students, and faculty would broaden my perspectives on so many levels."
— Marina Calabrese, director of communications, Medical Mutual Insurance Company of North Carolina, Raleigh, N.C.
"I enjoyed each class in the certificate program. It was all so valuable; I wish I could do it again! I 'met' people in my classes with whom I'm still in contact via social media. I value them as colleagues and online friends and I find I'm still learning from them."
Amanda Kelso, executive director, Global Education Office for Undergraduates, Duke University, Durham, N.C.
"The program exceeded my expectations in the amount of new information I learned. Although it was like drinking from a fire hose at times, the class discussion was very helpful because it allowed students to share experiences and their knowledge, which built on the course content."
— Al Lunt, Doctrine Developer/Analyst, U.S. Army John F. Kennedy Special Warfare Center and School, Fort Bragg, N.C.
“My purpose in getting the [certificate] was to prepare for what’s ahead. Everything on television is going online. I was preparing myself for what’s down the road. I feel like I’m certainly in a better position.”
— Raphael Seth, producer, NBC Network News, Charlotte, N.C.
"I use what I learned every day to help clients make decisions about their own Web communications and to determine how the Internet can fit into a strategic communication and business plan."
— Amelia Townsend, director of marketing, PDA, Washington, D.C.
What advice would you give to someone considering the program?
"I would encourage them to do it. The online aspect of the courses made it possible to enroll while working full time. The workload was substantial, but the course content was so interesting I almost didn't notice except when crunch times at work and in class coincided."
"Online learning can be challenging in terms of the time commitment. So pace yourself and have fun."
"Use your time wisely--time management is key. Also, do not be afraid to voice your concerns or opinions because sometimes what you bring can enlighten others."
"Don't hold back. The most intimidating aspect of the program is participating in the online discussion board. This is a time-intensive requirement in each class. The more involved you can be--the more you express your ideas, concerns, comments--the more you gain from the program. In some cases, I learned as much from my classmates as I did from my instructors."