Crash Campaign 2018

Friday, November 9, 2018 - 4:30pm to Sunday, November 11, 2018 - 5:30pm

Carroll Hall

About the event

The School of Media and Journalism is hosting its fifth annual Crash Campaign the weekend of Nov. 9-11, 2018.

Students compete to solve the marketing problems of businesses in Chapel Hill within 24 hours. After completing their campaigns, each team will pitch their marketing strategies to a panel of experienced clients and judges. The winner will receive a cash prize. After the contest is over and the winner is announced, students can partake in a networking event.

Crash Campaign is open to all majors with an interest in marketing and advertising.


(Note: This is an overnight event from Friday evening through Saturday evening. Teams will return on Sunday to present their pitches and network.)

Friday, Nov. 9

4:30 p.m. | Arrival, check in and dinner in the Carroll Hall lobby

5 p.m. | Orientation in 111 Carroll Hall

6 p.m. | Receive client brief, opening remarks and 24 hours begin in 111 Carroll Hall

6:30 p.m. | Client Q&A

7:30 p.m. | Divide into team rooms

10 p.m. | Break time in 111 Carroll Hall


Saturday, Nov. 10

Midnight | Midnight meal in team rooms

3 a.m. | Break time in 111 Carroll Hall

8 a.m. | Breakfast in Carroll Hall lobby

9 a.m. - 1 p.m. | Client Skype sessions in 111 Carroll Hall

10 a.m. - 3 p.m. | Professor office hours in faculty suites

1 p.m. | Lunch in Carroll Hall lobby

6 p.m. | Stop working and submit all materials


Sunday, Nov. 11

8:30 a.m. | Judges arrive and pitching begins in the Freedom Forum Conference Center

2:50 p.m. | Judges deliberate in the Freedom Forum Conference Center

3:45 p.m. | Awards and networking (with cake) in 33 Carroll Hall and the Freedom Forum Conference Center

5:30 p.m. | Crash Campaign ends

For more information

If you have any questions, feel free to email or visit for more information.