The School of Media and Journalism is hosting its fifth annual Crash Campaign the weekend of Nov. 9-11, 2018.
Students compete to solve the marketing problems of businesses in Chapel Hill within 24 hours. After completing their campaigns, each team will pitch their marketing strategies to a panel of experienced clients and judges. The winner will receive a cash prize. After the contest is over and the winner is announced, students can partake in a networking event.
Crash Campaign is open to all majors with an interest in marketing and advertising.
(Note: This is an overnight event from Friday evening through Saturday evening. Teams will return on Sunday to present their pitches and network.)
4:30 p.m. | Arrival, check in and dinner in the Carroll Hall lobby
5 p.m. | Orientation in 111 Carroll Hall
6 p.m. | Receive client brief, opening remarks and 24 hours begin in 111 Carroll Hall
6:30 p.m. | Client Q&A
7:30 p.m. | Divide into team rooms
10 p.m. | Break time in 111 Carroll Hall
Midnight | Midnight meal in team rooms
3 a.m. | Break time in 111 Carroll Hall
8 a.m. | Breakfast in Carroll Hall lobby
9 a.m. - 1 p.m. | Client Skype sessions in 111 Carroll Hall
10 a.m. - 3 p.m. | Professor office hours in faculty suites
1 p.m. | Lunch in Carroll Hall lobby
6 p.m. | Stop working and submit all materials
8:30 a.m. | Judges arrive and pitching begins in the Freedom Forum Conference Center
2:50 p.m. | Judges deliberate in the Freedom Forum Conference Center
3:45 p.m. | Awards and networking (with cake) in 33 Carroll Hall and the Freedom Forum Conference Center
5:30 p.m. | Crash Campaign ends