Assistant professor

Ph.D., University of Texas at Austin
M.A., Abilene Christian University
B.S., Freed-Hardeman University

Assistant Professor Craig Carroll teaches and researches in public relations. He is the Director of the Carolina Observatory on Corporate Reputation in the School of Journalism and Mass Communication. He is the recipient of numerous teaching awards, including the Arthur W. Page Society's Grand Prize Winner, the Andrew Mellon Award for Excellence in Mentoring and the Award for Excellence in New Communications. At UNC, Carroll teaches Principles of Public Relations, Public Relations Case Studies, Advertising and Public Relations Research Methods, and Corporate Reputation Research and Evaluation.
 
Professor Carroll is currently completing an edited volume on Corporate Reputation and the News Media with contributors from 20 countries. He has published in Communication Research, Corporate Reputation Review, Management Learning, Journal of Organizational Change Management, and Public Relations Review.
 
Professor Carroll serves as the Chair of the International Communication Association's Public Relations division. He serves on the Editorial Boards for Journal of Communication, Corporate Reputation Review, Management Communication Quarterly, Corporate Communication, Public Relations Review, and Journal of Public Relations Research.

Office phone: 919.962.0735
Office location: Carroll Hall 226
E-mail:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it