Adam J. Saffer (Ph.D. University of Oklahoma) is an Assistant Professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill. Broadly, Saffer’s research takes a network perspective to explore the ways individuals, groups, and organizations establish, use, and are influenced by communication networks. His research has been published in the Journal of Communication, Management Communication Quarterly, and Public Relations Review.


  • Ph.D., University of Oklahoma
  • M.A., University of Colorado Colorado Springs
  • B.A., University of Colorado Colorado Springs


  • Saffer, A. J., Sommerfeldt, E. J., & Taylor, M. (2013). The effects of organizational twitter interactivity on organization–public relationships. Public Relations Review, 39(3), 213–215.
  • Saffer, A. J., Taylor, M., & Yang, A. (2013). Political public relations in advocacy: Building online influence and social capital. Public Relations Journal, 7(4), 1–35.
  • Kent, M. L., & Saffer, A. J. (2014). A Delphi study of the future of new technology research in public relations. Accepted for publication by Public Relations Review in August 2013.
  • Saffer, A. J. (2013). Intermedia agenda building of the blogosphere: Public relations role in the network. Institute of Public Relations. Available at:
  • Taylor, M., Kent, M. L., & Saffer, A. J. (2013). Using inoculation theory in public relations messages: Preparing the audience for arguments to be made later. In C. J. Liberman (Ed.), Casing persuasive communication (pp. 127–144). Dubuque, IA: Kendall Hunt.
  • Saffer, A. J. (2011). Southwest Airlines: Social media in action [Case Study]. In P. Shockley-Zalabak (Ed.), Fundamentals of organizational communication: Knowledge, sensitivity, skills, and values (pp. 349-351). Boston, MA: Pearson.