Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. While at UNC he was heavily involved in the community. He participated in the Campus Big Buddy and Habitat-4-Humanity programs. He participated in a Habitat Spring Break trip to Miami, FL during his junior year and led a Habitat Spring Break trip to Orlando, FL during his senior year.

Freeman started a public and community relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. Through operating 4ourFans, Freeman has worked with sports starts such as Jerry Stackhouse (NBA), Antawn Jamison (NBA), Juwan Howard (NBA), Brendan Haywood (NBA), Jarvis Hayes (NBA), Erick Dampier (NBA), TJ Ford (NBA), Kris Jenkins (NFL), Quentin Groves (NFL), Chansi Stuckey (NFL), Leroy Hill (PGA), James Butler (NFL), Tim Clark (PGA), Charles Howell III (PGA) and former two-time heavyweight boxing champion Riddick Bowe.

Through 4ourFans, Freeman has provided an internship program that has given over 50 students around the country the chance to get valuable experience in Public and Community Relations.

Freeman currently serves on the board of directors for UNC-Chapel Hill’s School of Social Work and also the national board of directors for Camp Corral. Freeman’s most passionate community endeavor has been his role on the Ronald McDonald House of Chapel Hill’s Board of Directors. He’s been involved with RMH-Chapel Hill for over 12 years and served in various roles including President, Vice-President, Secretary and Advisor.

Freeman has been recognized by the Triangle Business Journal as a recipient of their 2007 40 Under 40 Leadership Awards. He was also recognized by WCHL with a Carolina Pride “Hometown Heroes Award.”

In addition to running 4ourFans, Inc., Freeman is also an assistant professor at the MJ-school, where he’s taught courses including "MEJO 531: Case Studies in Public Relations," "MEJO 441: Diversity and Communication," "MEJO 240: Current Issues in Mass Communication" and "MEJO 634: Public Relations Campaigns." He also created and teaches the MJ-school’s first career exploration and preparation course.

In 2018, he received the Richard Cole Service Award, which recognizes one junior and one senior faculty member who each strive to create a collaborative culture within the school. The award honors Dean Emeritus Richard Cole, whose service and commitment has made the school what it is today.