Sriram “Sri” Kalyanaraman is associate professor and director of the Media Effects Laboratory at the UNC School of Journalism and Mass Communication. He joined the school’s faculty in 2002. At UNC, he has an adjunct appointment in the School of Information and Library Science and is affiliated with the Interaction Design Lab. Kalyanaraman’s educational background includes a bachelor’s degree in engineering and an interdisciplinary Ph.D. in mass communication, with a focus on technology, marketing, psychology and statistics.

Kalyanaraman’s primary research focuses on the psychology of human-technology interaction, particularly as they inform persuasion and attitude change in online environments. He has published conceptual articles on Web portals and empirical studies on psychosocial effects of Web-based customization, Web navigability and interactive technologies. He also studies information processing of persuasive health messages and social and marketing effects of sexual and violent content. Kalyanaraman’s research has been funded by both government (e.g., National Institutes of Health) and industry (e.g., Janssen Pharmaceutica). He has been published in journals such as the Journal of Communication, Communication Research, Media Psychology, Journal of Broadcasting and Electronic Media, Journal of Advertising, Journalism and Mass Communication Quarterly, Health Communication, Journal of Nervous and Mental Disease, AIDS Education and Prevention, Journal of Consumer Behavior, Ethics and Information Technology, among others. 

Kalyanaraman teaches graduate and undergraduate classes in new media and communication technology, media psychology, and research methodology. These include courses on human-computer interaction, process and effects of mass communication, quantitative techniques, experimental design and analysis, perspectives on digital marketing, effects of technology on self and society, ethical issues in communication, among others. 

Kalyanaraman is currently co-editor of the journal Media Psychology, and serves on the editorial advisory boards of six other journals.


  • Ph.D., Pennsylvania State University

  • B.E., Mysore University, India