Associate professor

Ph.D., University of Alabama
M.A., Texas Tech University
B.A., Texas Tech University

Associate professor Joe Bob Hester teaches advertising in the school. His research interests include advertising, interactive media and media agenda setting.

Before coming to UNC-Chapel Hill in 2001, Hester taught at Texas Tech University where he won several teaching awards, including the Ex-Students Association New Faculty Award.

He is co-author of a chapter in the textbook Advertising & The Business of Brands. He has published research articles in Journalism and Mass Communication Quarterly, Newspaper Research Journal, Journalism and Mass Communication Educatorand other journals.

Office phone: 919.843.8290
Office location: Carroll 233
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