The Ph.D. program in the School of Journalism & Mass Communication requires a minimum of 54 credit hours (48 hours of course work and 6 dissertation credit hours) at the graduate level (400-level and above). Courses numbered 400-through 600-level are offered to advanced undergraduates and graduate students, and these courses should be taken early in the Ph.D. program and should be few in number. At least one-half (24 credits) of a doctoral student's course work must consist of 700-through 900-level courses within the School of Journalism & Mass Communication.
The master's program in the school requires a minimum of 36 credit hours for students in the professional track and 39 credit hours for students in the mass communication track. Thirty (30) of these hours must be at the graduate level (400-level and above).
The program requires that master's students take appropriate skills courses for their program. Some of those are numbered at below the 400 level and will not count toward the 30 hours of graduate level work needed for the degree. However, some courses below the 400-level can be taken as a graduate-level independent study upon approval of the master's program director and upon completion of additional work or a project for the course. Students must confer with their advisers on appropriate courses necessary to complete program requirements.
Many JOMC courses above the 100-level, particularly skills courses, have prerequisites. Students are responsible for checking those prerequisites because the registration system at UNC does not screen for prerequisites. Students registering for a class without prerequisites will have to drop the class. For courses that require permission of the school, students should see staff in the student records office in Carroll Hall 154. For courses that require permission of the instructor, see the faculty member who is teaching that section of the course.
Syllabi for JOMC courses are available in the Park Library, Carroll 269.
All courses are three credits, unless otherwise noted.
61 First-Year Seminar: Sex, Drugs, and Rock ’n’ Roll: Teen Health and the Media (3). Students will examine the existing research and gather their own evidence for or against negative health effects. They will create media literacy exercise that could help interpret/resist negative health effects.
89 First-Year Seminar: Special Topics (3). Special topics course. Contents will vary each semester.
101 The World of Mass Communication (3). Overview of mass communication’s vital role in society with discussion of media institutions, theories, practices, professional fields, and effects on society, groups, and individuals.
102 Future Vision: Exploring the Visual World (3). Survey of visual communication tools, techniques, and theories, and how they may be used in all areas of the mass media, present and future. Not open to students who have already taken JOMC 180, 182, or 187.
121 Writing for the Electronic Media (3). Analysis of broadcast journalism; theory and practice in communicating news, primarily through the medium of radio.
137 Principles of Advertising and Public Relations (3). Survey of the economics, psychology, philosophy, and history of both fields, with emphasis on research foundations and the design, execution, and assessment of strategic communication efforts.
141 Professional Problems and Ethics (3). Intensive study through concepts and cases of ethical issues and problems facing mass communication professionals in modern society.
153 News Writing (3). Sophomore standing and keyboarding skills required. Study of elements of news stories, writing of leads, organization and writing of various types of news stories.
157 News Editing (3). Prerequisite, JOMC 153. Study and practice in copy reading, headline writing, and proofreading, with attention given to printing terminology, page makeup, type structure, computer use in editing, and analysis of newspapers.
180 Beginning Photojournalism (3). Permission of the school. An introductory course in photojournalistic technique and content gathering. Students photograph, edit, and publish assignments, including general news events, sports, feature and portrait assignments, and a picture story.
181 Intermediate Photojournalism (3). Prerequisite, JOMC 180. Permission of the school. Students expand their personal photographic vision and professional portfolio by honing their knowledge and skills of studio and location lighting, propping, and styling. Students learn studio and location portraiture and photo illustration and create a photo essay or portrait series.
182 Introduction to Graphic Design (3). Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.
187 Introduction to Multimedia (3). Permission of the school. Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.
221 Audio-Video Information Gathering (3). Prerequisite, JOMC 153. Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.
232 Public Relations Writing (3). Prerequisites, JOMC 137 and 153. Education and practice in communication skills required of public relations practitioners. Service-learning course.
240 Current Issues in Mass Communication (3). Analysis of the interrelationships between United States mass media and the society that they serve.
242 The Mass Media and United States History (3). An examination of the development of the mass media in the context of history. Emphasis is on major developments and trends within a chronological framework.
244 Talk Politics: An Introduction to Political Communication (3). Prerequisite, JOMC 153. An overview of political communication issues and an examination of political campaigns for students who intend to practice communication in the public arena and for those interested in political processes.
245 Sports and the Media (1). A comprehensive overview of the relationship between sports and the media. Athletes, coaches, and professionals share what goes into producing the sports journalism that we read, listen to, and watch.
253 Reporting (3). Prerequisite, JOMC 153. Exercises in news gathering, interviewing, and writing news.
256 Feature Writing (3). Prerequisite, JOMC 153. Instruction and practice in writing feature articles for newspapers and magazines.
258 Editorial Writing (3). Prerequisite, JOMC 153. Practice in writing editorials for daily and nondaily newspapers.
271 Advertising Copy and Communication (3). Prerequisite, JOMC 137. Application of findings from social science research; social responsibility of the copywriter and advertiser; preparation of advertisements for the mass media; research in copy testing.
272 Advertising Media (3). Prerequisite, JOMC 137. The media-planning function in advertising for both buyers and sellers of media; the relationships among media, messages, and audiences; computer analysis.
279 Advertising and Public Relations Research (3). Prerequisite, JOMC 137. Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of advertising and public relations campaigns.
296 Individual Study (3). Permission of the instructor. An individual readings and problems course to be directed by a faculty member in whose field of interest the subject matter lies.
333 Video Communication for Public Relations and Marketing (3). Prerequisite, JOMC 137. Introduction to the use of video as a means of communication with a variety of an organization’s publics, both internal and external.
340 Introduction to Mass Communication Law (3). Prerequisite 153. Introduction to press freedom and the First Amendment, including libel, privacy, access to information, free press-fair trial, advertising and broadcast regulation, journalistic privilege, and prior restraint.
342 The Black Press and United States History (AFAM 412) (3). A chronological survey of the African American press in the United States since 1827. Emphasis is on key people and issues during critical areas in the African American experience.
349 Introduction to Internet Issues and Concepts (3). Students develop an understanding of social, legal, political, and other issues related to the use of the Internet. Offered online.
376 Sports Marketing and Advertising (3). Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.
377 Sports Communication (3). Permission of the instructor. Examination of organizations involved in the sports communication field, including publishing, team and league media relations, college sports information offices, broadcasting, and advertising.
394 Mass Communication Practicum (1). Prerequisite, JOMC 153. Permission of the instructor for students lacking the prerequisite. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty advisor. Must be taken Pass/D/Fail only.
421 Electronic Journalism (3). Prerequisites, JOMC 121 and 221. Examination and application of in-depth broadcast news reporting techniques, especially hard news reporting and special events coverage.
422 Producing Television News (3). Prerequisite, JOMC 421. Permission of the instructor. Students work under faculty guidance to produce "Carolina Week," a television news program, and are responsible for all production tasks such as producing, reporting, anchoring, directing, and others.
423 Television News and Production Management (3). Prerequisite, JOMC 422. Permission of the instructor. Students participate in a collaborative learning environment to hone skills learned in earlier courses and help less-experienced students acclimate to the broadcast news experience within the school. By invitation only.
424 Electronic Media Management and Policy (3). Introduces management, station operation, and economic and legal issues one might encounter while working in electronic media. Provides a background of electronic media organizations in addition to providing information needed to understand the policies under which media managers work.
425 Voice and Diction (3). Designed to help students develop presentation skills and use voices effectively as professional broadcast journalists.
426 Producing Radio (3). Prerequisite, JOMC 121. Students work under faculty guidance to produce "Carolina Connection," a weekly 30-minute radio news program, and are responsible for all production tasks: producing, reporting, anchoring, and editing.
427 Studio Production for Television News (3). Prerequisite, JOMC 221. This course is a project-based, hands-on studio production course with special focus on technical skill development and directing in a news environment.
428 Broadcast History (3). A theoretical course designed to help students develop an understanding of and an appreciation for the role broadcast journalism has played in recent American history.
431 Case Studies in Public Relations (3). Prerequisite, JOMC 137. Analysis of public relations practices, including planning, communication, and evaluation exercises, and management responsibilities.
433 Crisis Communication (3). Prerequisites, JOMC 137 and 431. Principles of effective crisis communication management are introduced, applied, and practiced in this service-learning class. Students apply the concepts, theories, and frameworks learned in the classroom by working with community partners to research, design, and deliver crisis communication plans and media training.
434 Public Relations Campaigns (3). Prerequisites, JOMC 232, 279, and 431. Capstone course that builds on concepts and skills from earlier courses. Students use formal and informal research methods to develop a strategic plan, including evaluation strategies, for a client.
435 Public Information Strategies (3). Prerequisite, JOMC 137. This course provides a comprehensive assessment and understanding of the role of public relations professionals throughout government and the nonprofit sector as well. The course examines the unique requirements placed on communicators who are simultaneously responsible for representing their respective organizations while keeping the public informed.
440 Law of Cyberspace (3). Because all areas of communication are being radically changed by the Internet, our students will need to understand the legal issues raised by Internet technology. This course is designed to identify and explain some of those issues and to guide students in thinking critically about how those issues can best be resolved. This course will review what the courts have said about the Internet as well as how other branches of the government and the private sector have responded to the Internet. The course will focus both on very broad questions of how the First Amendment applies to the Internet as well as on narrower issues such as whether or how social networking Internet sites should be regulated by the government.
441 Diversity and Communication (3). An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.
442 Gender and Mass Communication (WMST 415) (3). An examination of gender as it relates to media producers, subjects, and audiences with a focus on current practices and possibilities for change.
443 Latino Media Studies (3). An introductory course to the study of United States Latina/os and the media. It analyzes the media portrayal of Latina/os in United States mainstream media. The course also examines media that cater to Latina/os and explores the way in which Latina/o audiences use the multiple media offerings available to them.
445 Process and Effects of Mass Communication (3). Mass communication as a social process, incorporating literature from journalism, social psychology, sociology, political science, and history. To acquaint students with factors in message construction, dissemination, and reception by audiences.
446 International Communication and Comparative Journalism (3). Development of international communication; the flow of news and international propaganda; the role of communication in international relations; communication in developing nations; comparison of press systems.
447 International Media Studies (3). The study of media system operations in a particular country, such as Mexico, including how news and information are disseminated and used by audiences. Taught in the spring semester and includes a trip to that country during spring break.
448 Freedom of Expression in the United States (3). An examination of the development of freedom of expression in the United States within the context of the nation’s history.
449 Blogging, Smart Mobs, and We the Media (3). For advanced undergraduates through Ph.D. students. Practical and theoretical approaches to understanding, designing, building, and using virtual communities, including studies of network capital, social capital, and social production.
450 Business and the Media (3). Role of media in United States society and effects on public perceptions of business. Relationship of business press and corporate America. Current issues in business journalism.
451 Economics Reporting (3). Prerequisite, JOMC 153. Coverage of Wall Street and the economy, including stocks, bonds, and economic indicators. Reporting on the Federal Reserve, labor, consumer sector, manufacturing and inflation, and certain industries.
452 Business Reporting (3). Prerequisite, JOMC 153. Methods and tactics of covering businesses for mass communication. Why and how companies operate and how to write stories about corporate news from public records and other sources.
453 Advanced Reporting (3). Prerequisites, JOMC 153 and 253. Rigorous, in-depth instruction and critiques of students’ news and feature assignments done with different reporting methodologies: interviewing, official records, direct and participant observation, and survey research and databases.
454 Advanced Feature Writing (3). Prerequisites, JOMC 153 and 256. Writing and reporting important topics in in-depth feature articles. Discussion and utilization of writing and reporting techniques in order to complete articles for publication or other dissemination. In-depth instruction and critiques of student work.
455 Sports Writing (3). Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom.
456 Magazine Writing and Editing (3). Prerequisites, JOMC 153 and 256. Instruction and practice in planning, writing, and editing copy for magazines.
457 Advanced Editing (3). Prerequisite, JOMC 157. Concentration on the editing and presentation of complex news and features stories and other content for print and digital media.
458 Southern Politics: Critical Thinking and Writing (3). News analysis with special attention to states of the American South and especially to elections. Social and economic trends, as well as politics and government serve as raw material for interpretive journalism.
459 Community Journalism (3). Prerequisite, JOMC 153. Comprehensive study of the community press, including policies, procedures, and issues surrounding the production of smaller newspapers within the context of the community in its social and civic setting.
471 Advanced Advertising Copywriting (3). Prerequisite, JOMC 271. Permission of the instructor. Rigorous, in-depth instruction and critiques of student advertising writing.
472 Art Direction in Advertising (3). Prerequisites, JOMC 137 and 271. Focuses on the concept and craft of art direction in the advertising and promotional industries. Topics include an introduction to the use of typography, layout, design, and photography. Students will develop ideas and execute them in finished layout formats as samples for their portfolio.
473 Advertising Campaigns (3). Prerequisite, JOMC 271 or 272. Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society.
475 Concepts of Marketing (3). Designed for students anticipating careers in advertising, public relations, or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication.
476 Ethical Issues and Sports Communication (3). Permission of the instructor. Ethical dilemmas and decisions in the commercialization and coverage of sports, including the influence of television, pressure to change traditions and standards for monetary reasons, and negative influences on athletes.
478 Media Marketing (3). Prerequisite, JOMC 137. Principles and practices of retail advertising in all media, with emphasis on selling, writing, and layout of retail advertising for the print media.
480 Advanced Photojournalism (3). Prerequisite, JOMC 180; pre- or corequisite, JOMC 153. Permission of the school. Advanced course in photojournalism content gathering, history, ethics and storytelling. Students shoot advanced newspaper and magazine assignments and create short multimedia stories combining photography, audio, and video.
481 Documentary Photojournalism (3). Prerequisite, JOMC 480. Permission of the school. Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling.
482 Newspaper Design (3). Prerequisite, JOMC 182; pre- or corequisite, JOMC 153. Permission of the school. Detailed study of page layout and graphics techniques in newspapers.
483 Magazine Design (3). Prerequisite, JOMC 482. Permission of the school. Detailed study of page layout and graphics techniques in magazines.
484 Information Graphics (3). Prerequisite, JOMC 182. Permission of the instructor for students lacking the prerequisite. Study and application of graphic design and information-gathering techniques to creating charts, maps, and diagrams.
490 Special Topics in Mass Communication (1–3). Small classes on various aspects of journalism-mass communication with subjects and instructors varying each semester. Descriptions for each section available on the school’s Web site under Course Details.
491 Special Skills in Mass Communication (1–3). Courses on various skills in journalism-mass communication with subjects and instructors varying each semester. This course satisfies a skills- or craft-course requirement. Descriptions for each section available on the school’s Web site under Course Details.
551 Digital Media Economics and Behavior (3). Prerequisite, JOMC 153, and 137 or 253. The course will focus on the changing economics affecting 21st century news organizations and the economic drivers of other content providers such as music companies, the film industry, online aggregators and commerce sites for lessons that can be applied across industry segments.
552 Leadership in a Time of Change (3). Prerequisites, JOMC 137 or 153 or 253, and JOMC 451 or 475 or 551. During a time of fast-paced technological innovation, this course examines the critical strategic choices facing media executives. Students will observe and research a media company that is making the transition, as well as produce a case study on that effort.
560 Medical Journalism (HBHE 660, HPM 550) (3). Prerequisite, JOMC 153. Permission of the instructor for students lacking the prerequisite. Prepares students to work as medical journalists for a variety of media, including print, broadcast, and the Internet. The course emphasizes writing skills and interpreting medical information for consumers.
561 Medical and Science Video Storytelling (HBHE 561, HPM 551) (3). Conceiving, scripting, reporting, producing, and editing medical stories for electronic media, especially television. Students work in teams to produce reports for "Carolina Week," the student-produced television newscast.
562 Science Documentary (HBHE 562, HPM 552) (3). Television students learn skills needed to produce a science documentary for broadcast on television, including research, reporting, script writing, and video editing.
564 Medical and Science Reporting (3). Prerequisite, JOMC 153. Required preparation, a second reporting or writing course. Focuses on developing strategies to research and write about medical issues, specifically selecting topics, finding and evaluating sources, and information gathering. Students produce a range of stories, from short consumer pieces to in-depth articles.
581 Multimedia Design (3). Prerequisite, JOMC 187. Permission of the instructor for students lacking the prerequisite. Theory and practice of multimedia design with an emphasis on usability, design theory, and evaluative methodologies, including focus groups, survey research, eye-track testing, and search engine optimization.
582 Interactive Multimedia Narratives (3). Prerequisite, JOMC 180 or 187; 221. Permission of the school. Students will learn audio and video content gathering, editing and story telling techniques, and how to publish these media onto a variety of multimedia platforms.
583 Multimedia Programming and Production (3). Prerequisite, JOMC 586. Permission of the school. Advanced course in multimedia programming languages that includes designing and building dynamic projects.
584 Documentary Multimedia Storytelling (3). Permission of the instructor. Students work on a semester-long documentary multimedia project that includes photo and video journalists, audio recordists, designers, infographics artists, and programmers. Open by application to students who have completed an advanced course in visual or electronic communication.
585 3D Design Studio (3). Prerequisites, JOMC 187 and 182. Permission of the instructor. The use of 3D design and animation to create visual explanations.
586 Intermediate Multimedia (3). Prerequisite, JOMC 187. Basic programming, graphic design and storytelling for the Web. Students will work in a Flash authoring environment and learn how to design, storyboard and script an interactive storytelling project. Students will collect and incorporate photos, videos, sound, text, graphics and database information into interactive multimedia presentations.
602 Mass Communication Education in the Secondary School (3). Graduate standing. Readings, discussion, and projects fostering excellence in teaching journalism-mass communication in the high school, from philosophy and practice to professional skills.
603 Mass Communication Law in the Secondary School (3). Graduate standing. Application of First Amendment speech and press freedoms to secondary school media, including libel, privacy, access to information, journalistic privilege, prior restraint, advertising and broadcast regulations, and ethical practices.
604 Mass Communication Writing and Editing in the Secondary School (3). Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to communicate. Emphasis on writing and thinking skills necessary to convert information into clear messages.
605 Design and Production of Secondary School Publications (3). Graduate standing. High school journalism teachers and advisors learn to teach the skills journalists need to produce publications. Designed for persons with no background in design. Degree-seeking students may not use both JOMC 182 and 605 to complete degree requirements.
670 Special Topics in Advertising (1–3). Courses on special topics in advertising with subjects and instructors varying each semester.
Courses for Graduates
701 Mass Communication Research Methods (3). Covers a broad range of research methods used in industry and academic research. Course content includes: the process and organization of writing research; applying a variety of quantitative and qualitative research methods; evaluating research design; and ethical issues inherent in research. Required course for all graduate students.
702 Mass Communication Pedagogy (3). Investigation of college teaching and academic life, including course planning, syllabus preparation, interpersonal skills, presentational modes, evaluation and ways of balancing teaching with other expectations.
703 Qualitative Methods for Mass Communication Research (3). Prerequisite, JOMC 701. Survey of naturalistic methods applied to mass communication research, including ethnography, in-depth interviews, life histories and text-based analysis.
704 Statistics for Mass Communication Research (3). Prerequisite, JOMC 701. Statistics with emphasis on application to studies in mass communication. Prior knowledge of statistics and familiarity with computer software are NOT assumed.
705 Theories of Mass Communication (3). Students prepare analytical papers on theories of mass communication based upon extensive review of behavioral science literature. Required of Ph.D. students and master's students in the mass communication sequence.
715 New Media and Society (3). This course examines digital environments from diverse conceptual perspectives (e.g., journalism, mass communication, psychology, information science and technology, sociology, business) and outlines theoretical implications and practical applications of new media.
716 Research Methods and Applications (3). This course is designed to help communication professionals make better and more informed research decisions given compelling research challenges and resource constraints.
717 Visual Communication and Information Architecture (3). This course explores the overlap between several related disciplines: information visualization and architecture, cognitive science, graphic design and journalism. Content covered includes cognitive psychology, information design, visualization, and ethics.
718 Media Law for the Digital Age (3). This course identifies and explains complex legal issues raised by Internet technology and guides students in thinking critically about how those issues can best be resolved.
719 Leadership in Digital Media Economics (3). This course examines the broad economic issues facing the media industry, including the changing dynamics of consumer behavior, pricing, loyalty, market segmentation, creative destruction, economic cycles and global competition.
720 Strategic Communication (3). Underpinned by appropriate theory, this course examines strategic communication in today's cluttered information environment. While developing strategic communication programs, students will analyze case studies and research comprehensive digital-influence strategies.
730 Public Relations Foundations (3). Introduction to the growing field of public relations practice: its history, legal and ethical issues, types and areas of practice and construction of public relations campaigns. Must be used as a basic competency class by master's students. Doctoral students need permission of instructor to take the class.
732 Public Relations Writing for Graduate Students (4). Prerequisite, JOMC 732. Graduate-level public relations writing. Service learning provides education and practice in communication skills for PR practitioners. Additional emphasis for MA students on news
740 Mass Communication Law (3). Intensive study of press freedom and the First Amendment, including libel, privacy, access to information, free press-fair trial, advertising and broadcast regulation, journalistic privilege, prior restraints. Required of all graduate students.
742 Readings in Mass Communication History (3). Directed readings in mass communication history. Required course for Ph.D. students.
743 Media Management (3). A study of planning policy functions related to media management concerns.
753 Reporting and Writing News (4). Provides study and practice of the primary activities of a print journalist: gathering the news and writing about it for publication. Must be used as a basic competency class by master's students. This course cannot be counted toward a program of study for doctoral students.
754 Specialized Reporting (3). Prerequisite, JOMC 753. Permission of the instructor for students lacking the prerequisite. Reporting of complicated topics, using in-depth backgrounding, investigative reporting techniques, story conferences and documents and other research data. Required of news-editorial master's students who plan to complete the articles option.
782 Multimedia Storytelling (3). Theories and practices of multimedia content creation. Students gain critical understanding of various multimedia presentation methods. Hands-on experience with audio/video collection/editing.
801 Seminar in Mass Communication Research Methods (3). Prerequisite, JOMC 701. Permission of the instructor for students lacking the prerequisite. Advanced work in quantitative data analysis and research preparation.
810 Seminar in the Psychology of Human-Computer Interaction (3). Examines effects of computers, the Internet and World Wide Web from a psychological perspective. Adopts an empirical approach to understand ways in which people respond to computers and new technologies.
825 Seminar in Interdisciplinary Health Communication (HBHE 825) (3). See HBHE 825 for description.
826 Interdisciplinary Health Communication Colloquium (1). Communication Certificate Student. This course is structured for interactive student/faculty discussion on health communication research and practice. Seminar and online discussion format.
830 Seminar in Public Relations (3). Readings, discussions and research in public relations.
840 Seminar in Mass Communication Law (3). Prerequisite, JOMC 740. Permission of the instructor for students lacking the prerequisite. Readings, discussion and projects in major issues of mass communication law, including libel, privacy, access, court-press relations, the First Amendment and regulation of telecommunications.
841 Seminar in Mass Communication and Society Perspectives (3). Readings, discussion and papers on the roles and responsibilities of mass communication in society.
842 Seminar in Mass Communication History (3). Readings, discussion and projects in mass communication history.
846 Seminar in International Communication (POLI 846) (3). Prerequisite, JOMC 446. Permission of the instructor for students lacking the prerequisite. Reading and research in selected topics. Focus in recent years has included global news flow, communication and social change, communication in the collapse of communism, Western dominance in international communication, global culture and the influence of technology.
847 Seminar in Communication for Social Change (3). Examines how grassroots and participatory strategies are being combined with communication technologies to promote social change in Third World settings of developed and developing nations.
870 Seminar in Social and Economic Problems in Advertising (3). Readings, discussion and papers on advertising as a social and economic force in contemporary society.
879 Seminar in Advertising Research (3). Readings and discussion examining theories underlying advertising and the testing of those theories through research projects.
890 Seminar in Special Topics in Mass Communication (3). Seminar on various aspects of mass communication, with content and instructors varying each semester.
900 Reading and Research (3). Permission of the instructor. Advanced reading or research in a selected field.
992 Nontraditional Thesis Option (3).
993 Master's Thesis (3).
994 Doctoral Dissertation (3–9).
Graduate courses offered online
711.956 Writing for Digital Media (3). Offered online. New technologies have in some ways transformed human communication, creating new meanings and even entirely new media. This course aims to foster effective communication in digital and online environments, a goal predicated on learning and understanding the audience(s); knowing how different media work, as well as the unique limits and possibilities of these new media; and learning how to develop appropriate content for different formats and environments. Students analyze the technical and rhetorical elements necessary to create content for online environments, including interactivity, hyperlinking, spatial orientation and nonlinear storytelling. Note: Enrollment limited to students admitted to the Certificate in Technology and Communication program and JOMC graduate students.
712 Visual Communication and Web Design (3). Offered online. Focusing on the new communication technologies that have created new media, new language and new visual interfaces, this course introduces the student to principles and concepts of visual communication and design and how they are being used in this new cyber medium. Students will learn the rich history of visual images and the conceptual framework of visual communication. They will examine elements of visual images to learn basic design theory and techniques. These visual information concepts will then be applied to the Internet. Students will learn to analyze how diverse visual elements are used in graphics and graphics design, page design, site planning and navigation, and computer system and human interface design, as well as usability, navigation and accessibility. JOMC 710 and 712 are open to non-JOMC graduate students on a space-available basis.
714.956 Database and Web Research (3). Offered online. For many people, including journalists, online research means going to Google, entering a couple of search terms and hoping for the best. The information you want might be there, but how long is it taking you to find it? What about the authority and timeliness of that information? Are there other sources available online (or in print) that might provide you with better or additional information? What strategies might improve the efficiency and effectiveness of your research? This course will answer those questions and others. Note: Enrollment limited to students admitted to the Certificate in Technology and Communication program and JOMC graduate students.
Updated August 2011.