Undergraduate Studies

Through a revamped curriculum, students learn the skills they need to succeed in the new media environment, whether they pursue careers in journalism, advertising, public relations or other communications fields.


Apply to Carolina


Pre-declare your major


Maintain your GPA

Apply to UNC through the Office of Undergraduate Admissions


Pre-declare "Media and Journalism" as your major


Attain at least a 3.1 GPA in your third semester to be automatically enrolled in the MJ-school

Questions about MJ-school admission requirements? Reach out to Senior Associate Dean for Undergraduate Studies Charlie Tuggle or MJ-school academic advising for more information.

MJ-school Programs


Our students, alumni, faculty and staff are a driving force in the industry and academy, powering through the nation’s top competitions and earning prestige on all fronts. 

The UNC School of Media and Journalism has new banners in its future after winning its third-straight Hearst national championship in collegiate journalism and first-ever PRSSA Bateman Competition national championship in collegiate public relations

The Bateman Case Study Competition is PRSSA's premier national case study competition for public relations students and gives participants an opportunity to apply classroom education and internship experiences to create and implement a full public relations campaign. Often called “the Pulitzers of college journalism,” the Hearst program holds year-long competitions to allow undergraduate students from accredited journalism programs to compete in writing, photojournalism, broadcast and multimedia competitions.


Carter Chambliss '18, Rachel Rhodes '18, Sarah Sturdivant '18 and Sloan Taylor '18 represented Carolina PRSSA at the national PRSSA Bateman Competition finals — the program's first time as a finalist and its first-ever win. The Hearst win brings the MJ-school's total to seven national championships — five since 2010 — for the Hearst Journalism Awards Program, more than any other university. 

Fake news


Not sure the UNC School of Media and Journalism is right for you? Check out some common misconceptions our students and alumni sometimes hear:

MYTH: "Journalism is dead! You aren't going to get a job as an MJ-school graduate."


FACT: According to the 2016 MJ Careers Services graduate survey, the MJ-school has a 93.4 percent rate of graduates employed or enrolled in further education.

MYTH: "Liberal arts degrees are useless in the real world. You need to be in a STEM field to be successful."


FACT: Our curriculum is specifically designed to incorporate a mix of both conceptual- and skills-based courses to ensure graduates are well-rounded and ready for today's hyper-competitive job market.

MYTH: "I shouldn't do the journalism school because I don't want to be a reporter."


FACT: Reporting is only one of many paths our students can take within our curriculum. Others include advertising, broadcast & electronic journalism, business journalism, editing & graphic design, interactive multimedia, photo & video journalism and public relations.


Join us in Chapel Hill for a tour of Carroll Hall, led by the MJ-school Ambassadors and featuring a visit from Charlie Tuggle, senior associate dean for undergraduate studies. MJ-school tours are scheduled so that visitors have the option of enjoying a complete UNC campus tour led by the Office of Undergraduate Admissions either before or after a one-hour visit to Carroll Hall.

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